About

I have spent over 15 years in performance marketing, agency-side and in-house. Agency roles from Mindshare through Omnicom Media Group, Starcom, Wavemaker, Mediahub, Incubeta and Impression, working on brands from Ford, Honda, Mazda and Jaguar Land Rover to Unilever, Chanel, L'Oreal, Philips and Specsavers. I built a performance department from nothing to a ten-person team with a £2.2m P&L, led global activation across more than 20 markets, and most recently led acquisition in-house for a regulated UK telehealth business through one of the hardest trading periods a company can have.

That last part matters. I have sat in the room when the numbers are bad, presented them straight to the board, and done the unglamorous work of finding out why: broken tracking, misconfigured bidding, agency drift, compliance side-effects. It is the work I am best at and the work I now do for clients.

I work with Google Ads, Meta, GA4, Google Tag Manager, BigQuery and Looker Studio daily, and I build my own audit and monitoring scripts, so findings come from your data, not opinion.

Education
MSc International Business, Marketing and IT, Heriot-Watt University.