Results
Results
Client work is confidential by default, so these are anonymised. References available on request.
UK telehealth brand, acquisition recovery
Situation
New customer acquisition had fallen sharply after compounding tracking, compliance and agency-transition issues.
Work
Rebuilt the measurement layer, fixed cross-domain attribution, unwound inflated conversion counting, introduced value-based bidding with guardrails, and instituted weekly evidence-led agency governance.
- 58% of paid revenue unattributed before the tracking fix
- £35k+ of zero-sale spend identified in one 30-day audit
- Weekly trading reports adopted at board level
Global consumer electronics brand
Situation
Fragmented paid activation across markets.
Work
Led global activation across 20+ markets, standardising measurement and governance.
- 20+ markets
- Single operating framework
Independent agency, department build
Situation
No performance function.
Work
Built the performance department from zero to a team of ten, owning the full P&L.
- 0 to 10 team
- £2.2m annual P&L
- +17% year on year