Measurement
Cross-domain tracking: why your paid traffic shows as direct
If your checkout lives on a subdomain or second domain, attribution can quietly break. How to spot it and fix it in GA4 and GTM.
Daniel Whitehouse, performance marketing consultant
The symptom: direct grows, paid shrinks
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How the linker works
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Diagnosing with real traffic
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If this sounds like your account, the audit is the fastest way to know for sure.
The fix
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Proving recovery
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Related service: Tracking and measurement