Measurement
GA4 and Google Ads disagree: which number do you trust?
GA4, Google Ads and your finance sheet will never match. What each one measures, why they differ, and which to use for what.
Daniel Whitehouse, performance marketing consultant
Three different questions
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Attribution and windows
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Counting methods
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If this sounds like your account, the audit is the fastest way to know for sure.
When gaps signal a real fault
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
A reporting basis everyone can live with
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Related service: Tracking and measurement