Google Ads
Why did my CPA jump after a site change?
Landing page swaps, migrations and compliance edits all move CPA. A structured way to find which change did the damage.
Daniel Whitehouse, performance marketing consultant
Build the timeline first
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Split traffic change from conversion change
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Landing page effects
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
If this sounds like your account, the audit is the fastest way to know for sure.
Tracking effects
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
The like-for-like comparison that settles it
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Related service: Google Ads turnaround
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The Google Ads audit checklist
The twelve checks I run on every audit, as a one-page PDF.
12 checks. 1 page. No follow-up sequence.