Google Ads turnaround

For accounts where performance has fallen and nobody can agree why. I take ownership of the recovery: stabilise spend, fix the conversion signals bidding learns from, rebuild campaign structure in a controlled sequence, and report progress weekly against an agreed baseline. Typical engagements run 30 to 90 days. I have led recovery work on accounts spending six figures a month, including rebuilding value-based bidding from the ground up and unwinding double-counted conversions that had been training the algorithm on fiction.