Google Ads
Value-based bidding: when it helps and when it hides problems
Value-based bidding can rescue a starved account or quietly optimise to fiction. How to tell which is happening in yours.
Daniel Whitehouse, performance marketing consultant
What VBB actually changes
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Why soft signals get added
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The failure mode: token values drift
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If this sounds like your account, the audit is the fastest way to know for sure.
Guardrails that keep VBB honest
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When to switch back
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Related service: Google Ads turnaround
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