Google Ads
The hidden cost of soft conversions
When page events sit in the Conversions column, your CPA looks brilliant and your bidding optimises to nothing. How to structure conversion actions properly.
Daniel Whitehouse, performance marketing consultant
Primary vs secondary, properly
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
The inflated Conversions column
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
What bidding actually learns
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
If this sounds like your account, the audit is the fastest way to know for sure.
A clean structure
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Auditing yours in ten minutes
Full copy for this section is being written. In the meantime, ask me about it directly and I will talk you through what I look for.
Related service: Google Ads audit
Free download
The Google Ads audit checklist
The twelve checks I run on every audit, as a one-page PDF.
12 checks. 1 page. No follow-up sequence.