Google Ads audit

A fixed-fee, fixed-scope audit of your Google Ads account, tracking and landing pages. I go through the account the way I would if I were taking it over: conversion actions and what bidding actually optimises to, search terms and waste, bid strategy history, quality score at landing page level, URL health, invalid clicks, budget allocation and impression share. You get a written findings document, a prioritised fix list, and a call to walk through it.

What you get

• —A findings document in plain English, every claim backed by data from your own account
• —A prioritised fix list split into what I can change same-day, what needs your site, and what needs your agency
• —A 60-minute walkthrough call
• —Delivered within 5 working days of access

In one recent 30-day audit I found 16% of total spend, over £35,000, going to keywords that had never produced a sale.

Price
£1,500 fixed fee

Common questions

How long does the audit take?

Findings are delivered within 5 working days of account access, followed by a 60-minute walkthrough call.

What access do you need?

Read access to Google Ads, GA4 and Google Tag Manager, plus sight of the landing pages you run traffic to.

Do you need to replace my agency?

No. The fix list is written so your existing team or agency can act on it, and I can review the work afterwards if you want independent oversight.